Perhaps you realize this, but your company’s online presence is incredibly important. I’ve collected some simple SEO tips to help you be seen online. If you don’t already know, SEO stands for Search Engine Optimization. It’s basically how someone finds you when someone performs a Google Search. Better SEO means better and more frequent traffic towards your website.
Without further adieu, here’s a list of some pretty simple–yet significant!–tips for improving your site’s SEO.
- First and foremost, do everything you can to make your content worthwhile. Are you offering a unique perspective? What can readers take away from your content? This is a really broad suggestion that only you would know how to answer. Beyond any of the more technical solutions or fixes, the content on your site is the greatest asset you have in garnering more traffic.
- Utilize links smartly. Links are another view-generating factor for you to consider. Link to related pages on your own site if they’re relevant. Link to relevant pages from around the web that help get your point across. Let me just stress relevant one more time. Links are great, but too many links make your content look spammy and untrustworthy, especially if the correlation is just tangential.
- Make sure you have good keywords where they matter. This includes title tags, meta descriptions, and the alt text on images. In addition to the presence of keywords in the content, these locations help let Google know what the page is about. Remember, these sections should still make sense, of course. If you go too far and just stuff the page with keywords, Google’s algorithms are smart enough to detect you trying to take advantage of the system.
- Lastly, get help from experts if you’re not satisfied. If you can’t figure out how to improve your site, there’s going to be someone else who can. Enlisting in professional SEO services can go a great way towards targeting problem areas and fixing them to best improve your traffic. An example of one such company is an SEO agency called “Found.” Look for explanations of the services offered and examples of previous work to see what would work best for your particular situation.
There are still plenty of SEO tips and practices for you to find out there. As I wrap up this blog post, here’s a video for you to watch that explores even more facts that might be helpful for you: