Tina’s Marketing Blog

SEO Tips and Practices for Your Website

SEO TipsPerhaps you realize this, but your company’s online presence is incredibly important. I’ve collected some simple SEO tips to help you be seen online. If you don’t already know, SEO stands for Search Engine Optimization. It’s basically how someone finds you when someone performs a Google Search. Better SEO means better and more frequent traffic towards your website.

Without further adieu, here’s a list of some pretty simple–yet significant!–tips for improving your site’s SEO.

  • First and foremost, do everything you can to make your content worthwhile. Are you offering a unique perspective? What can readers take away from your content? This is a really broad suggestion that only you would know how to answer. Beyond any of the more technical solutions or fixes, the content on your site is the greatest asset you have in garnering more traffic.
  • Utilize links smartly. Links are another view-generating factor for you to consider. Link to related pages on your own site if they’re relevant. Link to relevant pages from around the web that help get your point across. Let me just stress relevant one more time. Links are great, but too many links make your content look spammy and untrustworthy, especially if the correlation is just tangential.
  • Make sure you have good keywords where they matter. This includes title tags, meta descriptions, and the alt text on images. In addition to the presence of keywords in the content, these locations help let Google know what the page is about. Remember, these sections should still make sense, of course. If you go too far and just stuff the page with keywords, Google’s algorithms are smart enough to detect you trying to take advantage of the system.
  • Lastly, get help from experts if you’re not satisfied. If you can’t figure out how to improve your site, there’s going to be someone else who can. Enlisting in professional SEO services can go a great way towards targeting problem areas and fixing them to best improve your traffic. An example of one such company is an SEO agency called “Found.” Look for explanations of the services offered and examples of previous work to see what would work best for your particular situation.

There are still plenty of SEO tips and practices for you to find out there. As I wrap up this blog post, here’s a video for you to watch that explores even more facts that might be helpful for you:

HVAC Advice to Help Get You Started

hvac unitsHi there! This inaugural blog post deals with a topic that’s somewhat of a departure for me. Recently, I was tasked with writing up a pitch for an HVAC company that the company I worked for, and end up learning a lot about the industry.

Essentially, I want to provide you with some of your own HVAC tips that might help you and your company. It’s an area of your business operations that you might not think about, but HVAC maintenance can make all the difference in saving you money and providing a better environment for your employees.

If you’re personally in the market for new service, the BP group, a New York HVAC maintenance company, might be an option for you. Of course, it’s important to know the benefits of an HVAC service in the first place.

Maintenance strives to prevent your system from breaking down in the first place. Minor repairs or maintenance costs will most likely pale in comparison to more dramatic breakdowns. Of course, just as significant is the consistent comfort inside your building. Imagine going without a proper heating system in the dead of winter because the system is malfunctioning.

Having this maintenance keeps the system running at optimal efficiency, which also limits costs to you because it prevents the system from working harder than it needs to in order to produce the same effect.

Indirectly, a properly maintained HVAC system will simply improve the day-to-day operations of your business. In my mind, I picture it as another worthwhile investment to benefit the company in the long run.

Anyway, I hope readers felt this tip to be helpful. This is the first post of what I hope to be many, so expect a new one soon! I’ll send you off with a helpful video from Youtube that helps explain some HVAC basics: